Information Systems and E

Leadership of General George S. Patton essays

Leadership of General George S. Patton essays Bearing, courage, decisiveness, dependability, endurance, enthusiasm, initiative, integrity, judgment, justice, knowledge, loyalty, tact, unselfishness; the fourteen written leadership traits. This is what every JROTC cadet is taught during his or her enrollment in the program. We learn how to lead, when to lead, and the little things we should know about being a leader and better citizen. We are given tasks to complete in a certain time and a team to complete the task with. Small things, maybe big things but it all has a purpose, to train us to be better leaders. Sometimes you have to learn things not by doing but by watching and assimilating. While I was researching military history a while back when I was in about 5th grade one person stood out, General George S. Patton Jr. Patton was a strong man, straight forward, and knew how to get the job done. Sure some might say that he was a little overpowering, but he still was one of the greatest leaders. He always stayed true to his word and men and never left their side. Even though he called them cowards, maggots, and just about every insulting thing that you could tell a soldier, they still followed him. He motivated these men, gave them confidence, and boosted their morale. An example of this leadership was Pattons actions during World War II. After the disastrous American defeat at the Kasserine Pass, Gen. Eisenhower knew that a hard driver was needed to recoup American morale and to force back the Germans. Eisenhower promoted Patton to lieutenant general and put him in charge of the 2nd Corps, which had suffered the defeat. Patton's first job was to restore the morale and discipline of the dispirited troops of his new command. He set about this mission with a vengeance. He began at the bottom by mandating strict enforcement of military rules governing hygiene and attire. He wanted his men to wear their ties into battle. Also, officers in the 2nd Corps were...

History Assignment Example | Topics and Well Written Essays - 500 words - 7

History - Assignment Example Joel Kotkin insisted that cities developed sacred functions as a very deep sign that they represented divine power. This enabled the cities to civilise and develop as much as they could. He gave examples of sacred cities which included Mesopotamia, the Indus Valley and China. Commercial cities included Detroit, shanghai and Carthage. Secure cities can be identified by their overall success currently and they include the cities of London and the United States (Tosh, p 33). Lewis Mumford noted that cities contributed significantly to human civilization. This was by providing the podium that would ensure that the architectural designs that made up cities were a greater representation of what human civilization was all about. He goes ahead to note that the creation of these cities presented a myriad of social problems that continued to threaten the human civilization process. He constantly hoped that over the years the cities would represent the uniqueness of each design and show the deep rooted spiritual values that were practised by the community or society (Tosh, p 19). In the ancient world, cities were places for trade, worship and industrial activities. They developed as a result of the very many needs and expectations that the communities had. They had the overall aim of strengthening these wants and needs. These functions are very similar because modern day cities are also created with the sole aim of meeting specific needs in society. It was therefore very necessary to have specific resources in the form of construction materials, funds and manpower to construct these cities. This had to be coupled with powerful policies that would ensure their overall maintenance from time to time. Hammurabi ensured that he created very simple laws and policies that were to be used to create an orderly atmosphere in urban cities (Tosh, p 43). Romans introduced very many architectural features in their constructions. This included the use of the most modern

Why did Christianity become the religion of the Roman Empire Term Paper

Why did Christianity become the religion of the Roman Empire - Term Paper Example Rome citizens lost civic virtue by succumbing to various barbaric invasions (Curran 51). They outsourced the duty to secure the empire from external mercenaries who later were famous which led them to take up the rule of the empire. Pagans increased their level of sacrifices from the fact that Christians had a belief that life existed after one was dead (Bonnet & Mitchell 511). The decline of the Roman Empire is in other regions like North America, it is connected to the rise of a dissenting form of Christianity. In the ancient period, Rome was evil, and decline was due to Christians overcoming their prosecutors. It was in Galerius’ reign that Christians in Rome would freely worship. Galerius being one of the figures in prosecutions granted the practice of the Christian religion in April 311 (Curran 53). Christians enjoyed the right of a legally accepted religion of Rome (Bonnet & Mitchell 511). Christianity was able to gain more members to its faith by the time Galerius term ended. After the reign of Galerius, Constantine took up the Rome Empire; it was during his rule that Christians encountered a turning point. In Constantine, his law, Christianity had significant developments; it became an officially recognized religion. This was made possible when Constantine made use of Christian signs and symbols in his reign although other previous religions such as the sun worship were still observed. Constantine built an entirely Christian architecture that had churches in it and lacked any pagan temples (Sheridan 189). A foundation had been set for what is seen today as the center and origin of the Christian world. Constantius, who was Constantines son, ensured that all pagan sacrifices were banned on the Roman land. Gibbon being paganism challenged the history of the church by the small number of martyrs at the time (187). The church’s traditions were barely questioned. Gibbon believed that the church books were purely secondary materials this is

Analyze the article Example | Topics and Well Written Essays - 750 words

Analyze the - Article Example Hence the study found out that the perception of school librarians and their internship experiences. It has been found that many higher education institutions are turning to the online programmes as the student is in a position to access greater learning resources, proffesional experts. What is more is that the student has unlimited geographical area that the student is accessed at their own convenience (Dotson, 2010). The program is very beneficial to the already employed students who cannot be able to attend the full time learning program, hence making it possible for anyone to advance in their studies. Furthermore it is more effective as the students undertaking the course work are in a better position to practice what they learn as they can apply it in the daily activities of their work (Dotson, 2010). More over the programme has been very effective in reducing the gap between academia and practice; this is because students learn experimentally as they practice what they have learnt (Dotson, 2010). Studies also show that the programme is becoming more popular all around the world. Other studies that have been carried out previously indicate that many students are now turning to online learning programmes as they are more convenient and effective. The study turned out to be meaning full and also useful; this is because online learning programmes have over the years been proven to be more effective by the previous studies. The main objective of this study was to find out if the online facilitated graduate internship programmes were effective (Dotson, 2010). The study therefore found it to be effective. As most of the students worldwide are now embracing online education Furthermore the advancement in technology have helped to make this process more effective, this has been very critical as it has supported distance learning

Challenges in the Cereal Market

Challenges in the Cereal Market The purpose of this report is that to let the readers know the challenges and competition in Cereal and Snacks of UK and rest of the world. This report is sculptured on Kelloggs the market leader of cereal and breakfast industry of UK. This report consists of detail company analysis using SWOT* analysis, PESTEL** analysis and using Marketing 4 ps*** and Porter Five Forces to highlight the industry. The objective of the report is to outline the marketing plan of Kelloggs and then critically evaluate the plan making the recommendations. Further then this report is going to highlight effects of technology on Kelloggs operations and how Kelloggs is benefiting from new media i.e Internet. The end of the report some focus is upon the Kelloggs Sustainability plan and recommendations for further improvements. * SWOT Strengths, Weakness, Opportunity and Threats ** PESTEL Political, Economical, Social, Technological, Environmental and Legal *** 7ps- Product, Price, Promotion and Place Contents Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2) About Kelloggs and market analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3) Kelloggs Marketing Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4) SWOT ANALYIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5) PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6) Kelloggs 4 Ps†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7) Kelloggs Product life Cycle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Impact of technology on Future Marketing Plans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9) Sustainability and Kelloggs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10) References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing Marketing is the management process of Identifying, anticipating and satisfying customer needs and requirements profitably. Chartered Institute of Marketing So the main functions of marketing is to Identify and Anticipate what are the needs and wants of the customer and analysing what the competitors are providing at the moment and what further new and better product and service the Organisation can provide. The Main aim here is to know and understand the customer so well that product or service fits accordingly to customer requirements and sells itself. Secondly the important aim of marketing is to satisfy the customer. So the companies provide the combination of products and services to satisfy the needs and wants of the customers. Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return. To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen. Philips Kotler There is misconception among the people that marketing is all about advertising and selling i.e. Telling and selling, although they are important but they are only the tip the marketing iceberg. Selling and telling occurs after the product is complete and ready to launch to market, in contrast marketing starts long before the company has a product. Marketing is all about assessing the needs of consumers, measure their extend intensity and estimate whether there is a profit opportunity exist. Marketing is of such importance that is continues from the product development to market withdrawal, and its main function during this period is to acquire new customers and keep the current customers locked in by improving product appeal and performance and giving customer a good after sales service with constant product updates. According to the Marketing guru Peter Drucker, The Aim of marketing is to make selling unnecessary this is done by understanding the customers so well that the product and service sells itself. Marketing is a five step process; Understanding the Marketplace and Customer needs and wants Design Customer-Driven Strategy Construct a Marketing Programme that delivers superior value. Build Profitable relationship and customer delight Capture Value from customer in return. Kotler one of the famous Marketing author describes marketing as a Process by which companies create value to the customers and build a strong relation in order to capture value from customers in return in the form of Current and future sales, market share and profits. Companies should provide good quality service and superior products to customers to satisfy them and in return win customer loyalty and future sales. To create value for the customer the company should have a Customer-driven marketing strategy and the customer driven strategy looks upon two basic questions, What customers will we serve and how can we serve these customers best. The company must first decide who it will serve, for this company divides the market into segments and selects the segment it will go for. After selecting the target customer then company decides how they are going to differentiate and position itself in the marketplace. One important role of marketing is that to lock the customer with continuou s good quality service and to provide innovative products at regular intervals and once the customer is locked in, and then most important step is to build a profitable customer relationship. Kelloggs About Kelloggs: Kelloggs is a prominent player in the world of Breakfast and produces more than three out of 10 packets eaten in UK. Kelloggs has 42% of UK market share, this makes Kelloggs a market leader and in 2009 it was Britains biggest grocery selling brand with sales of  £550 million and global sales of nearly 12 billion. Kelloggs products are manufactured in 18 countries and marketed in more than 180 countries and it employs around 32000 employees. The Company Products including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kelloggs markets its products under a variety of brands include Rice Krispies, Special K and Nutri-Grain. Vision and Mission Kellogg Companys Vision and Mission statements define our focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company our people and our brands. Our Vision encompasses the full spectrum of our stakeholders including shareowners, employees, customers, consumers and communities.   Our Mission articulates where we are as a company today and where we wish to be in the future. Our Vision and Mission do not stand alone.   They are integrated with our focused strategy and operating principles as well as the foundations of our business: our K Values, people and commitment to social responsibility. http://www.kelloggcompany.com Kelloggs Marketing Plan and Strategies The cereal giant Kelloggs being the Market leader in the world of breakfast has plans to further increase its market share with the help of new innovative products and new marketing campaigns. Kelloggs chief marketing officer Mark Baynes said in an marketing Magazine We are aiming to create a team inspired, equipped and enabled to drive stronger returns in this increasingly complex consumer landscape. As per Mark Baynes the company marketing plan is to drive stronger returns in the complex business environment as last year Kelloggs reported six per cent drop in the earnings in the third quarter, which is because of increasing competition in the cereal industry, General mills, Nestle being the biggest competitor of Kelloggs followed by Quaker Oats. So the main Marketing and Business plan of Kelloggs is to Leadership in product innovation Strengthening the companys seven largest market segments Continuing to reduce the Cost and increasing the effectiveness and efficiency of the business processes Investing in new product research and brand building activities Thinking ethically and environmentally. SWOT ANALYSIS The SWOT analysis is an analysis of the companys current position in the light of its strengths, weakness, opportunity and threats. Kelloggs Strengths: Kelloggs biggest strength comes from its 42% market share and being market leader Brand is fully recognised by the customers and the retailers. Providing Quality innovative products with the support of proper marketing campaigns and sound distribution channels. High product demand gives Kelloggs main shelf space in the shops and Retailer like ASDA, TESCO etc. Kelloggs have products targeting childrens, teenagers, adult and even the elders. This gives Kelloggs reputation of proving products for everyone. Social Responsibility: Kelloggs welcomes social responsibility and notes the environment, advocating healthy lifestyles, and promoting diversity as its main responsibilities. Kelloggs Weakness: Slow erosion in Global market share as competitors like Nestle and Wheatabix are providing new and economic valued products. Kelloggs has many demographically different customers which mean many different focuses. This may cause a conflict when it comes to public opinion Kelloggs Opportunities: Kelloggs can slowly diversify and still remain into their core business. This could further increase their profitability and market growth. There can further increase their market share and growth by using better pricing strategy. Major opportunity for Kelloggs is to provide health and more organic products as customers are looking for healthier life-style. Kelloggs Threats: Retailers like ASDA, Tesco are so powerful that they have created their own brand of cereals and corn flakes. Providing cheaper and better quality alternative products. The world economy is suffering, so customers prefer economical n cheap products. Kelloggs charging premium prices can hinder in its growth. Competition in the market is increasing day by day as many companies like Quarters , Nestle wheata bix and other brands are coming with new and healthy breakfast products, this increases pressure on kelloggs to provide even better products with reasonable price. PEST ANALYSIS Political: Social health Conscious†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦fast paced Life style†¦Ã¢â‚¬ ¦ obesity Kelloggs 4 Ps: The main objective of marketing plan is to create a strategy and goals that ultimately satisfy customer needs. The main part of marketing plan consists of its marketing mix, to satisfy customers the company is to provide quality products with suitable distribution channels i.e Place with competitive and reasonable Price with appropriate Promotion. Products: Product is anything that is offered to the market for the attention, acquisition, use and consumption that satisfy the wants and needs of the customer. Kelloggs being the market leader in product innovation by launching new cereals and snacks

Essay --

Thoreau’s Civil Disobedience 1. What conclusion can be drawn regarding the quote, â€Å"Government is at best but an expedient; but most governments are usually, and all governments are sometimes, inexpedient†? A. Government is the necessary evil that is merely convenient on the short run; however, a majority of governments are not beneficial toward the people and it fails to pertain to the service of the community. B. No individual should sacrifice their moral principles in return for unjust circumstances implemented amongst federal government. C. In a democracy, the most virtuous and thoughtful group are regarded their desires rather than the majority group. D. Thoreau illustrates the importance of asserting ethical principles, rather than government policy. 2. Which of the following would be the best example of a paradox? A. â€Å"He who gives himself entirely to his fellow-men appears to them useless and selfish; but he who gives himself partially to them is pronounced a benefactor and philanthropist.† B. "A drab of state, a cloth-o'-silver slut, To have her train borne up, and her soul trail in the dirt." C. â€Å"..to speak practically and as a citizen, unlike those who call themselves no-government men† D. "I am too high-born to be propertied, To be a secondary at control,† 3. What conclusion can be drawn on Thoreau’s perspective of soldiers? A. They are symbolic heroic figures that participate in ethical principles. B. They comply to government laws in order preserve the services we enjoy today. C. A product of the government that doesn’t exercise moral sense. D. The good citizens of our nation that are predominantly responsible for the freedom we are granted. 4. Which of the following would be a best example of ... ... with their bodies.† D. â€Å"In their practice, nations agree with Paley; but does anyone think that Massachusetts does exactly what is right at the present crisis?† 14. What statements support Thoreau’s interpretation of â€Å"Civil Disobedience†? A. He interprets â€Å"Civil Disobedience† as a willful resistance to disobey hypocritical laws implemented by the government. B. The Emancipation Proclamation of slaves in 1862 C. Making amends with former adversaries/rivalries D. Establishing the most desirable government with extreme regulations and laws intact. 15. What motive is there in Thoreau’s theories? A. To establish an idea of how individuals should generally behave within our society. B. To persuade the readers to rebel against the United States C. To inform readers about the injustices of the Mexican War. D. To inform readers about the injustices of slavery